Lovelock, Christopher <br/><br/>
Services Marketing  People, Technology, Strategy 

 - New Delhi  Pearson Education Ltd.  2006 
 - 594p 
<br/><br/><label>ISBN: </label>8188584502 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.82  / LOV/SER