TY  - BOOK
AU  - Galician, Marry- Lou
TI  - HandBook Of Product Placement In The Mass Media: New Stratergies In Marketing Theory,Practice, Trends And Ethics
U1  - 658.83 
PY  - 2006///
CY  - Bombay
PB  - JAICO PUBLISHING HOUSE
KW  - MANAGEMENT
ER  -