TY  - BOOK
AU  - Perreault, William D
AU  - McCarthy, E Jerome
TI  - Basic Marketing: A Global Managerial Approach
SN  - 72525231
U1  - 658.8 
PY  - 2005///
CY  - New Delhi
PB  - Tata McGraw- Hill Publishing Company Limited
KW  - MANAGEMENT
ER  -