TY  - BOOK
AU  - ENGEL, JAMES
AU  - KINNEAR, THOMAS C
AU  - WARSHAW, MARTIN R
TI  - PROMOTIONAL STRATEGY: MANAGING THE MARKETING COMMUNICATIONS PROCESS
U1  - 658.82 
PY  - 1989///
CY  - JAPAN
PB  - TOPPAN COMPANY, LTD
KW  - MANAGEMENT
ER  -