ENGEL, JAMES <br/><br/>
PROMOTIONAL STRATEGY  MANAGING THE MARKETING COMMUNICATIONS PROCESS 

 - JAPAN  TOPPAN COMPANY, LTD  1989 
 - 621p 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.82  / ENG/PRO