TY  - BOOK
AU  - Stanton, W.J.
AU  - Etzel, Michael J.
AU  - Walker, Bruce J.
TI  - Fundamentals of marketing
U1  - 658.8/STA 
PY  - 1994///
CY  - New York
PB  - McGraw-Hill International Book Company
KW  - COMMERCE
ER  -