Kumar, Ramesh S. <br/><br/>
Consumer Behaviour and Branding 

 - 1st ed. 
 - Noida (UP)  Pearson  2009 
 - xv,607p. 
<br/><br/><label>ISBN: </label>9788131722367 
<br/><br/><label>Dewey Class. No.: </label>658.8432  / KUM/CON