Lovelock, Christopher <br/><br/>
Service Marketing People, Tecchnology, Strategy 

 - 7th ed. 
 - Delhi  Pearson  1st ed. 
 - xxi,683p. 
<br/><br/><label>ISBN: </label>9788131759394 
<br/><br/><label>Dewey Class. No.: </label>658.812  / LOV/SER