Batra, Rajeev <br/><br/>
Advertising Management 

 - 5th ed. 
 - Noida  Noida: Pearson Education Pvt. Ltd, 2006  2006 
 - 768 
<br/><br/><label>ISBN: </label>978-81-775-8850-7 
<br/><br/><label>Dewey Class. No.: </label>659.1 BAT / ADV