Kotler Philip <br/><br/>
Marketing Management 

 - 12th ed. 
 - New Delhi  Prentice Hall Of India  2006 
 - 774p. 
<br/><br/><label>ISBN: </label>8120327993 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/MAR