Gummesson, Evert <br/><br/>
Total Relationship Marketing 

 - 2nd ed. 
 - Oxford  Butterworth - Heinemann  2002 
 - 350p. 
<br/><br/><label>ISBN: </label>5131206734 
<br/><br/><label>Dewey Class. No.: </label>658.812  / GUM/TOT