Shanker, Ravi <br/><br/>
Services Marketing  The Indian Experiences 

 - 2nd ed. 
 - Delhi  South Asia Publications  1998 
 - 550p. 
<br/><br/><label>ISBN: </label>8174330208 
<br/><br/><label>Dewey Class. No.: </label>658.812  / SHA/SER