Kleppner, Otto <br/><br/>
Advertising Procedure 

 - 6th ed. 
 - New Jersey  Prentice-Hall Inc.  1973 
 - 750p. 
<br/><br/><label>ISBN: </label>130180696 
<br/><br/><label>Dewey Class. No.: </label>659.1  / KLE/ADV