TY  - BOOK
AU  - Gupta, R.C. & Jain, T. C.
TI  - Sales Promotion and Advertising Management
SN  - 9789380096162
U1  - 659.1/GUP/Sal 
CY  - New Delhi
KW  - Introduction to sales promotion,objectives of sales,sales meetings,planning for sales,buying behaviour,role of retailers,role of wholesaler,pricing policies,functions of advertising,planning of advertising campaign,direct mail advertising
ER  -