Gupta, R.C. & Jain, T. C. <br/><br/>
Sales Promotion and Advertising Management 

 - 1 
 - New Delhi  ALFA PUBLICATIONS  2009 
 - 296; 22 
<br/><br/><label>ISBN: </label>9789380096162 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Introduction to sales promotion,objectives of sales,sales meetings,planning for sales,buying behaviour,role of retailers,role of wholesaler,pricing policies,functions of advertising,planning of advertising campaign,direct mail advertising
<br/><br/><label>Dewey Class. No.: </label>659.1/GUP/Sal