TY  - BOOK
AU  - Reeder, Robert R ; Brierty, Edward G. & Reeder, Betty H.
TI  - Industrial Marketing : Analysis, Planning and Control
SN  - 9788120312456
U1  - 658.802/REE/Ind 
CY  - New Delhi
KW  - the nature of industrial marketing,understanding industrial markets,the industrial marketing environment,the nature of industrial buying,the interpersonel dynamics of industrial buying behaviour,the strategic planning process in industrial marketing,assensing market opportunities,industrial market segmentationtarget marketing and positioning,developing product strategy,strategic innovation and new product development,marketing channel participants,marketing logistics physical distribution and customer service,developing the industrial sales force,planning organizing and controlling the selling function,managing advertising sales promotion and publiciyty strategy,price determinants customers competition and costs,pricing decision analysis,industrial marketing in the international environment
ER  -