TY  - BOOK
AU  - Gilmore, Audrey.
TI  - Service Marketing & Management 
SN  - 817829334X
U1  - 658.812 
PY  - 2008///
CY  - New Delhi
PB  - Response Books
KW  - underlying concepts of services Marketing Management,evaluation ofand measurement of services,services marketing in specific contexts-the for-profit sector,services marketig in specific contexts-the not- for-profit sector,organizational influences on services management,management styles and emphasis for services marketing,internal marketing in service organizations,management competencies for services marketing,comtemporary issues in services marketing,services marketing management-what does the future hold
ER  -