Gilmore, Audrey. <br/><br/>
Service Marketing & Management  

 - 4 
 - New Delhi  Response Books  2008 
 - 215p. 
<br/><br/><label>ISBN: </label>817829334X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>underlying concepts of services Marketing Management,evaluation ofand measurement of services,services marketing in specific contexts-the for-profit sector,services marketig in specific contexts-the not- for-profit sector,organizational influences on services management,management styles and emphasis for services marketing,internal marketing in service organizations,management competencies for services marketing,comtemporary issues in services marketing,services marketing management-what does the future hold
<br/><br/><label>Dewey Class. No.: </label>658.812  / GIL/SER