Thompson, Arthur A. ; Strickland, A. J. & Gamble, John E.
Crafting and Executing Strategy : The Quest for Competetive Advantage Concepts Cases
- 14
- New Delhi TATA McGRAW HILL PUBLISHING COMPANY LIMITED 2006
- EN - 8 p;
9780070600898
concepts and techniqus for crafting and executing strategy,what is strategyand why is it important,the managerial process of crafting and executing stratergy,analyzing a companysexternal environment,analyzing a companysresources and competitive position,the five generic competitive strategieswhich one to employ,beyond competitive strategy other important strategy choices,competing in foreign marketstailoring stratergy to fit specific industry and company situations,diversificationstrategies for managing a group of businesses,stratergy ethics and social responsibility,building resource strenghs and organizational capabilities,managing internal operations actions that promote better strategy execution,corporate culture and leadershipkeys to good,,