TY  - BOOK
AU  - Walker, Orville C; Mullins, John W. & Others
TI  - Marketing Strategy : A Decision Focused Approach
SN  - 9780070611436
U1  - 658.8/WAL/Mar 
CY  - New Delhi
KW  - market oriented perspectives underlie sucessful corporate business and marketing strategies,corporate strategy decisions and their marketing implications,understanding market opportunities,measuring market opportunities:forcasting and market knowledge,targeting attractive market segments,differentiation and positioning,marketing strategies for new market entries,stratergies for new market entries,strategies for growth markets,stategies for mature and declining markets,marketing strategies for the new economy,organizing and planning for effective implementation,marketing metrics for marketing performance
ER  -