Walker, Orville C; Mullins, John W. & Others <br/><br/>
Marketing Strategy : A Decision Focused Approach 

 - 5 
 - New Delhi  TATA McGRAW HILL PUBLISHING COMPANY LIMITED  2006 
 - 346 p; 
<br/><br/><label>ISBN: </label>9780070611436 
<br/><br/><label>Subjects--Topical Terms: </label><br/>market oriented perspectives underlie sucessful corporate business and marketing strategies,corporate strategy decisions and their marketing implications,understanding market opportunities,measuring market opportunities:forcasting and market knowledge,targeting attractive market segments,differentiation and positioning,marketing strategies for new market entries,stratergies for new market entries,strategies for growth markets,stategies for mature and declining markets,marketing strategies for the new economy,organizing and planning for effective implementation,marketing metrics for marketing performance,
<br/><br/><label>Dewey Class. No.: </label>658.8/WAL/Mar