TY - BOOK AU - Gough, Julian TI - Introductory Economics for Business and Management SN - 0077095618 U1 - 331.714/GOU/Int CY - London KW - Economics and Business, Business Objectives, The Demand Function, The Estimation of Demand, The Production Function, The Cost Function, Estimating the Cost Function, Monopoly and Competition, Oligopoly, Managerial Theories, Growth of the Firm, The Business Environment N2 - Business Economics ER -