Sengupta, Subroto <br/><br/>
Brand Positioning 

 - 2nd ed. 
 -  New Delhi: Tata McGraw Hill Education Pvt. Ltd., 2005  2005 
 - 297 pgs 
<br/><br/><label>ISBN: </label>978-0-07-058159-3 
<br/><br/><label>Dewey Class. No.: </label>658.82 SEN/BRA