Zeithaml, Valarie A. <br/><br/>
Services Marketing 

 - 5th ed. 
 - new Delhi  Tata Mcgraw Hill Company Ltd.  2009 
 - xxix, 743p. 
<br/><br/><label>ISBN: </label>9780070660076 
<br/><br/><label>Dewey Class. No.: </label>658.812  / ZEI/SER