Ghonasgi, B. D. & Others <br/><br/>
A Text Book of Marketing 

 - 1 
 - Bombay  SHETH PUBLISHERS PVT LTD  1978 
 - 317 
<br/><br/><label>Subjects--Topical Terms: </label><br/>meaning and scope of marketing research,need or and importance of Marketing research,branches of marketing research,methods of conducting marketing research,techniqe of marketing research,planning the procedure,collection of data,selection and training of staff,organisation of data,interpretation of data,presentation of results,organising marketing research activity,public surveys,marketing research for farmers and small businessmen,future of marketing research,
<br/><br/><label>Dewey Class. No.: </label>658.83 GHO/Tex