TY  - BOOK
AU  - Kahn, Kenneth B.
TI  - New Product Planning
SN  - 817829026X
U1  - 658.503/KAH/New 
CY  - New Delhi
KW  - introduction strategy and process organizing people,opportunity identification,concept generation,concept evaluation,technical development,market planning,commercialization and launch,life cycle management,social topics in product planning,product development best practices
ER  -