kotler, philip <br/><br/>
marketing management     analysis, planning, implementation, and control 

 - new delhi   prentice- hall of india private limited  1994 
 - 801 p; 25 cmsp 
<br/><br/><label>ISBN: </label>0-07-460306-x 
<br/><br/><label>Dewey Class. No.: </label>658.8  / kot/mar