TY  - BOOK
AU  - Sarkar, Manoj Kumar
TI  - Sales and Advertising Management
SN  - 8124202176
U1  - 658.84/SAR/Sal 
CY  - New Delhi
KW  - Advertising sales management,sales planning and control, planning of territorial coverage,sales promotion,pricing strategies,sales pricing policies,sales budget and budgetary control,nature and scope of advertising, classification and types of advertising,planning and managing advertising compaigns,various advertising media,building an advertising programme copy strategy,media selection,advertising budgets,measuring advertising effectiveness,advertising scheduling,advertising agencies ,industrial advertising
ER  -