Sarkar, Manoj Kumar <br/><br/>
Sales and Advertising Management 

 - 1st  
 - New Delhi  CREST PUBLISHING HOUSE  2000 
 - 215 p; 
<br/><br/><label>ISBN: </label>8124202176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising sales management,sales planning and control, planning of territorial coverage,sales promotion,pricing strategies,sales pricing policies,sales budget and budgetary control,nature and scope of advertising, classification and types of advertising,planning and managing advertising compaigns,various advertising media,building an advertising programme copy strategy,media selection,advertising budgets,measuring advertising effectiveness,advertising scheduling,advertising agencies ,industrial advertising
<br/><br/><label>Dewey Class. No.: </label>658.84/SAR/Sal