Gupta, S. L. ; Gupta, Seema & Gupta, Utkarsh <br/><br/>
Marketing Research 

 - 1st  
 - New Delhi  EXELL BOOKS PVT LTD  2003 
 - 599 p; 
<br/><br/><label>ISBN: </label>8174463453 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research:an introduction,research design,value of informationin decision making,marketing information system and marketing research,attitude measurement and scaling,primary methods of data collection,samples and sampling distribution,testing of hypothesis,secondary data,processing of data and tabulation,univariate data analysis;non parametric tests,multivariative analysis,applications of marketing research,product research,consumer research,distribution research,advertising researchmotivation research,research report and proposal writing,case study method in marketing research,
<br/><br/><label>Dewey Class. No.: </label>658.84/GUP/Mar