TY  - BOOK
AU  - Kumar, Nirmalya
TI  - Marketing As Strategy : Understanding Ces''s Agenda for Driving Growth and innovation
SN  - 0670057894
U1  - 658.84/KUM/Mar 
CY  - New Delhi
KW  - Marketing Management from marketing as a function to marketing as a transformational engine,from market segments to strategic segments,from selling products to providing solutions,from declining to growning distribution channels,from branded bulldozers to global distribution partners,from market driven to market driving,from strategic business unit marketing to corporate marketing
ER  -