Kumar, Nirmalya <br/><br/>
Marketing As Strategy : Understanding Ces''s Agenda for Driving Growth and innovation. 

 - 1 
 - New Delhi  PENGUIN  2004 
 - 272 p; 
<br/><br/><label>ISBN: </label>0670057894 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing Management from marketing as a function to marketing as a transformational engine,from market segments to strategic segments,from selling products to providing solutions,from declining to growning distribution channels,from branded bulldozers to global distribution partners,from market driven to market driving,from strategic business unit marketing to corporate marketing 
<br/><br/><label>Dewey Class. No.: </label>658.84/KUM/Mar