TY  - BOOK
AU  - Venugopal, Pingali
TI  - Marketing Channel Management: A Customer Centric Approach
SN  - 076199551X
U1  - 658.04/VEN/Mar 
CY  - New Delhi
KW  - indian channel environment,retail profiling and segmenting,retailmanagemeent practices,integrating the channel with the salesforce and advertising,defining the distribution objectives,developing the channel design,internet as an alternate channel,selection and appointment, appraisal of channel members, chanel evaluation,channel commitment,logistics management:customer service
ER  -