TY - BOOK AU - Kumar, Arvind TI - The Print and Other Folk Media SN - 8126102861 U1 - 302.232/KUM/Pri CY - New Delhi KW - Mass Communication: Trends in india's journalism education,book reviews and reviewers,freedom,responsibility and ethics in indiaage for masses,masn journalism,news today: covers communications research,organising a corporate public relations department,public relations-management and practices,public relations is a management function,educational broadcasting: the national perspectives and priorities,the british broadcasting corporation and its educational broadcasts,political broadcasting-a review,strategy for making video programme packages,portrayal of women in india- a view point,broadcasting for rural progress,education through broadcasting,print media,electronic media versus print media: a growing challenge,traditional media,folk music and dance,folk arts and enterainments,content analysis-its importance and relevance in programming,radio in support of women's empowerment,importance of group formation,group formation to group mobilisation: an evaluation,ratio in support of mother-child care,development and educational communication unit,formative evaluation in educational radio and television:a fundamental need in developing countries,television and video flow into indi ER -