TY  - BOOK
AU  - Arora, Sangeeta
TI  - Marketing of Financial Services
SN  - 8176296538
U1  - 658.806 81/ARO/Mar 
CY  - New Delhi
KW  - indian banking sector :Financial services offerred,bank selection criteria,customer awarenessbanking requirements and customer expectations,customer satisfaction,marketing strategies of banks,a few suggestions to the bankers,conclusion
ER  -