TY - BOOK AU - Sharma, Diwakar & Gupta, H.P. TI - Mass Communication: Theory and Practice in The 21st Century SN - 8176295078 U1 - 302.0/SHA/Mas CY - New Delhi KW - Mass Communication: Communication concept,the mass media,news story,government of india's autonomous media organizations,news agencies,history of radio,television in india,research writing,advertising,public relations,use of technology in mass communication,indian cinema ER -