Philip, Kotler <br/><br/>
Principles of Marketing 

 - 12 
 - India  Pearson Publications  2009 
 - xxxii,557p. 
<br/><br/><label>ISBN: </label>9788131715475 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce<br/>Marketing 
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT/PRI