TY  - BOOK
AU  - Kotler, Philip
AU  - Kotler, Philip
TI  - Marketing Management  (13th Ed.)
SN  - 978-81-317-1683-0
U1  - 658.8 Kot 
PY  - 2008///
CY  - New Delhi
PB  -  Prentice-Hall Of India Pvt Ltd
KW  - Management, Marketing
N2  - Available
ER  -