Raju, M.S. <br/><br/>
Consumer Behaviour  Concepts, applications and case 

 -  Vikas Publications  2009 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer Behaviour<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAJ/CON