TY  - BOOK
AU  - Raju, M S
AU  - Xardel, Dominique
TI  - Consumer behavior: Concepts, applications and cases
SN  - 8125915324
U1  - 658.8342 
PY  - 2019///
CY  - New Delhi
PB  - Vikas publishing house pvt. ltd.
KW  - MANAGEMENT
ER  -