Raju, M S <br/><br/>
Consumer behavior  Concepts, applications and cases 

 - New Delhi  Vikas publishing house pvt. ltd.  2019 
 - 351p. 
<br/><br/><label>ISBN: </label>8125915324 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MANAGEMENT
<br/><br/><label>Dewey Class. No.: </label>658.8342  / RAJ/CON