TY  - BOOK
AU  - Arens, William F
AU  - Arens, Christian
AU  - Weigold, Michael F
TI  - Contemporary advertising and integrated marketing communications
SN  - 71318389
U1  - 659.1 
PY  - 2013///
CY  - New York
PB  - McGraw Hill
KW  - ADVERTISING
ER  -