Zeithaml, Valarie A <br/><br/>
Services marketing  Integrating customer focus across the firm 

 - 6 Ed. 
 - New Delhi  McGraw Hill Education (India) Private Limited  2013 
 - 711p. 
<br/><br/><label>ISBN: </label>1259026817 
<br/><br/><label>Subjects--Topical Terms: </label><br/>MARKETING
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZEI/SER