TY  - BOOK
AU  - Valarie A Zeithaml
AU  - Dwayne D Gremler
AU  - Mary Jo Bitner
TI  - Services Marketing: Integrating Customer Focus Across the Firm
U1  - 658.8 
PY  - 2014///
CY  - New Delhi
PB  - McGraw Hill Education (India)
KW  - Management
ER  -