Semenik, Richard J <br/><br/>
Advertising and Promotions: An Integrated Brand Approach 

 - Mumbai  Cengage Learning  2012 
 - xli,710p. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Management
<br/><br/><label>Dewey Class. No.: </label>659.1  / SEM/ADV