KellerKevin Lane & et al <br/><br/>
Strategic Brand Management  Building Measuring and Managing Brand Equity 

 - 4th Ed.  
 - Noida  (U.P.Pearson  2019 
<br/><br/><label>ISBN: </label>978 93 325 4220 4 
<br/><br/><label>Dewey Class. No.: </label>658.827/KEL