Kotler , Philip <br/><br/>
Marketing Management 

 - 15th ed 
 - Uttar Pradesh  Pearson Publication  2016 
 - xxvi ; 756 ; A -15 ; G-10 
<br/><br/><label>ISBN: </label>978-93-325-5718-5 
<br/><br/><label>Dewey Class. No.: </label>658.8 KOT / MAR