TY  - BOOK
AU  - Gupta Ruchi
TI  - Advertising -Principles And Practice - (With 17 Recent Indian Case Studies)  - (Dept. Library  - P.G. Dept. of M.Com. 
U1  - 659.1/GUP  
PY  - 2015///
CY  -  New Delhi.
PB  - S Chand & Co. (P) Ltd.
ER  -