TY  - BOOK
AU  - Gupta Ruchi
TI  - Advertising - Principles And Practice  - (With 17 Recent Indian Case Studies)  - (P.G. Dept. of M.Com.  Dept. Library 
U1  - 659.1/GUP  
PY  - 2015///
CY  - New Delhi
PB  - S.Chand & Co.  (P) Ltd.
ER  -