TY  - BOOK
AU  - Kotler, Philip
TI  - Marketing Management
SN  - 8120316096
U1  - 658.802 KOT/Mar 
CY  - Delhi 
KW  - understanding marketing management-marketing in the twenty first century,building customer satisfaction value and retention,winning markets:market oriented strategic planning,gathering information and measuring market demand,scanning the marketing environment,analyzing consumer markets and buyer behaviour,analyzing business markets and business buying behaviour,dealing with the competition,identifying market segments and selecting target markets,positioning the market offering throug the product life cycle,developing new products,designing global market offerings,managing product lines and brands,designing and managing services,designing pricing stratergiesand programmes,managing marketing channels,managing reailing wholesaling and market logistics,managing integrated marketing communications,managing advertising sales promotionublic relations,managing the sales force,manging direct and on line marketing,manging the total marketing effort
ER  -